Marketing Guru

Building back links is the most important component in properly optimizing your website or blog for the search engines. You may have the best website in the world but if people don’t know you exists it doesn’t matter. There a number of ways to drive traffic. You can create articles and submit them to directories. Social bookmarking websites are another great way to draw traffic and also create incoming links. You may also pay for traffic through advertising programs such as Google, Yahoo and Adwords. Most of these methods cost money or will take a lot of ongoing work. This is why search engine optimization is so popular. When done correctly and successfully, you can receive targeted traffic absolutely free.

Search engine optimization requires both on-page and off-page tooling. However, in recent years, off-page (link building) optimization has become much more important. Though it will take some effort and time, if you don’t build incoming links, you will have a very difficult time becoming ranked. Below, is a list of great places to get one-way links.

a. Article Marketing: Article marketing is one of the easiest ways to get incoming links. Many of the top directories also do well in the search engines.

b. Social Bookmarking: Social bookmarking websites have gotten extremely popular. Most of these sites have high page rank which helps blogs and sites rank well in the search engines.

c. RSS Directories: If you have a RSS feed, submitting it to relevant directories will give you needed back links.

d. Blog Directories: These used to be really hot. They may not be used as much as they once were but they still can useful in link development campaigns.

e. Forums: Use your signature links to point to your websites.

f. Press Releases (paid and free): These are absolutely excellent, especially some of your paid options. Try Prweb.com if you have room in your budget.

g. Video Directories: Videos do very well in the search engines, submitting them to directories can help you build quality links.

h. Other Blogs: Leave a meaningful comment and leave a link to your website.

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